Vision and mission? Check. Target demographic? You have analyzed every customer profile that requires your service. Brand value? You got it all figured out, except for the visual style. There is a multitude of companies that need help in creating a unique brand style.
Challenging the dominant narratives in the business sphere takes a lot of deliberation and the successful execution of branding elements. For instance, giants in the food and beverage industry have established recognizable logos and taglines. You can also produce your own brand style in these steps:
- Choose a color palette.
As simple as these may seem, colors can actually make or break a business’ branding. An effective brand strategy employs a combination of colors that construct an aesthetic identity. This element is one of the main characters of your brand’s story.
Consumers are known to initially have a first impression of the product based on the visual component. Try to look at color swatches and examine the emotional response they elicit. Do you think red and white represent your brand well? On the other hand, you might visualize green and yellow as more beneficial to delivering your primary message.
- Generate a logo and identify its size and proper placement.
A logo is a brand element that you should not disregard as it conditions the minds of consumers to remember your business upon sight. It differentiates you from your competition. Your target market should be able to identify your chosen logo at any given time and place.
This symbol must be composed of colors, tones, and fonts that reflect your branding. It is visible on every marketing material that the company will manufacture. Finalizing your logo is certainly not an easy task, but it is worth the recognition in the long run.
- Select imagery and shapes that suit your branding.
People might notice that aside from logos, imagery is one noticeable trait of a branding style. Posters, brochures, and flyers contain patterns and shapes that mostly serve as backgrounds and visual aids. To illustrate, a company can possibly apply stock images that portray the text inserted in their advertising items.
Further, it can merge shapes to form a visually appealing design. The options are endless. It is important, however, to have consistent imagery that will be presented as your signature style in promotional materials.
- Determine the fonts to be used in your visuals.
Other than reflecting on the logo, the consumers’ first impression of your business is highly dependent on the fonts you use in visual ideas. Many typefaces carry out contrasting traits and emotions, similar to colors. These are responsible for directly communicating the essence of your brand that you intend to send to your intended audience. Most iconic brandings put different types of fonts: san serif, serif, cursive, and decorative. Consider your company’s market to choose the best one for you.
- Think of a catchy tagline to eternalize your business reputation.
To sum everything up, the tagline is deemed best to institute your brand personality. You can integrate this in podcasts, commercials, and social media posts. Assign someone with the perfect articulation of voice to record your tagline as it will capture customers’ attention. You must also ensure that the right phrases and words are utilized so that consumers can get a clear view of what your company has to offer.