Before starting a specific project, clients usually devise a plan which accounts for the needs and the budget of the company. For instance, architects do not begin without a blueprint, and wedding planners scan through a checklist to ensure that everything goes smoothly.
Similarly, graphic designers follow a design brief that provides all the information about a project. You surely want your demands to be met for successful marketing. And so, don’t miss out on these 5 important highlights when giving a design brief:
- Company overview and goals
A powerful design brief contains a detailed introduction of your company to the graphic designer. You may include the industry you are in, the type of work you do, and the values and principles you hold.
You should also identify your objectives and goals. Do you want to completely revamp your website? Are you planning to create a new product? By answering questions like these, the graphic designer will be able to visualize the most suitable design style for you.
- Target audience
As a business in a highly competitive market, you must know your target audience so as to concentrate marketing efforts on this certain group. You should indicate demographic information such as age, gender and profession. Refining your consumer characteristics leads to creating an efficient and cost-effective strategy.
- Competition analysis
Other than your target demographic, your competitors are a significant factor in the design that you need. Research their marketing approaches, and compare these with yours. Moreover, learn the value proposition of your goods and services. Through this, you can develop plans on how to uniquely capture your audience’s attention and gain marketing advantages in the long run.
- Branding guidelines
Communicate with your selected graphic designer about the visuals that are in line with your company’s branding. You may clearly state the colors, fonts, elements, and background to be used. You can provide the designer with several sample logos and product photos from your business. You may also incorporate inspirations from other related design campaigns.
- Budget and schedule
Defining the budget for a design project will determine the type of work that your graphic designer will exert. You must agree upon an amount as early as possible to make the best use of your time and resources. Be prepared to adjust according to your agreement.
You have to specify realistic deadlines that you want your graphic designer to accomplish. Remember that valuable graphic design generally needs time. You can lay out a timeline for the entire design process including revisions and feedback. Additionally, you may consider company marketing events like product launches and online promotions.
Accomplish your desired design with our graphic designers in Dezynspace
Our professional designers in Dezynspace are accustomed to understanding design briefs given by our clients. They successfully deliver the type of work they are assigned to and satisfy customer needs.
Dezynspace is an online platform where you can meet professional designers who will help achieve your goal. Our company trains design talents in order to make them comfortable with using emerging technologies, as well as attending to client’s needs efficiently.