In today’s fast-moving and increasingly demanding world, marketers have the challenge to produce a lot of marketing materials to move brands and businesses forward.
Marketing Collaterals are essential for businesses to reach out to various audiences and markets and ultimately lead to exponential sales growth. But marketers have it rough when creating the bulk of these materials, most of which are to be accomplished all at the same time.
Aside from trying to stand out among all of the messages out there in the market, there is also the challenge of how are they able to deliver these materials fast and easy, and if it will make it on time to their next campaign, event, or promotions.
To give you an idea, we have collated some references on how long does it take to craft, revise and finalize particular marketing essentials:
Brand Logos
Logos are the very first form of marketing you can expose your audience to. It gives the first impression of the business and brand so getting it right is important.
From conceptualization to final revision, making brand logos can be tricky and can stretch from weeks to months. Depending on what is decided to be the face and personality of the company, it should reflect on the logo.
Flyers and Brochures
Once the audience is hooked on logos, flyers and brochures take over. These materials have long been used in time as an introduction or primer to a company.
These materials, depending on how long and how many pages, may take someone weeks to finish. The important part is knowing the important highlights of the company and what and what not to include.
Banners (Physical and Online)
In the process, there may be requirements to advertise the company, and getting a single ad banner done can eat up days of a marketer’s time.
One thing to remember is that the physical banner or web banner must capture the attention of your audience and must be memorable. The key here is a strong one-liner message paired with high impact design for a better impression.
Company Presentations
Company presentations are about winning the hearts of your audience and solidifying what the company is all about to their audience. It has become the basis of a company’s success in getting new sales, or a new investor, or a new believer.
It is so important to marketers that they usually spend weeks to get it done.
Annual Reports
Oh, the dread! Annual reports are tedious to do and they take months to accomplish.
Aside from collating all of the company’s data and information for a whole year, the challenge also is how to tell it to your audience in a way that is logical and present in a way that can wow any readers. Annual reports are the summarized version of a company’s activities for a whole year.
Social Media Posts
The newest kid on the block, social media. Marketing is constantly evolving, and digital marketing, especially social media, has taken center stage since the pandemic began.
Social media strategists and managers are in demand and are expected to come up with fresh, exciting new content with engaging photos, videos, and graphics that can attract their audience.
Marketers turn to skilled graphic designers to churn out images and graphics to post. But the real challenge is to find someone who delivers quality work fast (on average, you get two to three days response or delivery from the day you requested) and can answer all questions and revisions from their customers right away.
A solution to every marketer’s design needs
Here in Dezynspace, we have been exploring ways for our customers to get their design needs faster than with a traditional design agency.
The waiting time of our customers to receive their designs have been decreased massively when they hire a full-time graphic designer or a team of graphic designers that can work for you exclusively, 8 hours a day, in just a few clicks.
Dezynspace is a smart online platform where our customers can “book a designer” exclusively for them, for as short as two days to as long as our customers want to get all their creative needs done.
Being at the customer’s service for the whole 8 hours of the day, our professional graphic designers are 100% responsive and can answer questions and revise the materials in as fast as 30 minutes. (Yes, 30 minutes!!! – if we’re talking about a simple change of color or replace image🙂)
Logos, flyers, brochures, banners, company presentations can be done in as fast as two days or up to five days, depending on customer revision. While projects such as annual reports, ebooks and web design can be done in less than two weeks.
Content might be the king according to Bill Gates, but it is also imperative for marketers and communicators to have a trusted creative talent of high caliber and professionalism that will aid them in achieving our goals.